Heather Udo
CEO & Founder
Shoppable & Business Coach
I Help First Time Founders Build & Scale Profitable Businesses
Do you want to generate revenue quickly and scale your business profitably with little to no funding?
Let me help you.
It all begins with an idea
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Start small, think big, act fast
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Simple scales. Complex fails
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Consistency Compounds
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Profit is your best investor
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Your network is your net worth.
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It all begins with an idea ✦ Start small, think big, act fast ✦ Simple scales. Complex fails ✦ Consistency Compounds ✦ Profit is your best investor ✦ Your network is your net worth. ✦
PRESS & LIVE TV APPEARANCES
Industry Events & Awards
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I was featured on live TV for Shoppable with an appearance on Fox Business Risk & Reward with Deirdre Bolton
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As an early tech founder in NYC, I was asked to judge a Hackathon Judge for the CFDA and Glamour Magazine with fashion designer Rebecca Minkoff and Serial Entrepreneur, Rus Yusupov.
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Business Insider Silicon Alley 100 at The New York Stock Exchange
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Heather Udo and Shoppable Winning L'Oréal's Women in Digital Award. Heather Udo with actress Olivia Munn and Rachel Weiss, Head of Innovation at L'Oréal.
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![Suneera Madhani Founder and CEO of Worth.Ai and Stax with Heather Udo CEO of Shoppable]()
With Suneera Madhani Founder and CEO of Worth.Ai and Stax at Female Founder’s Day in NYC 2024
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![Dan Martell SaaS business coach]()
Private VIP Meeting with Dan Martell, my mentor, friend, and coach. Dan is a serial Entrepreneur, Investor, and the Best-Selling Author of Author of Buy Back Your Time
Build the Business (& Life) You Dream of
Unlock Freedom Through Entrepreneurship
Entrepreneurship is more than building a business—it’s about creating the freedom to live life on your terms.
I’ve walked the path, starting my tech business as a sole founder without a tech background. The challenges were real, but so were the lessons that transformed my journey.
Now, I help entrepreneurs like you:
Solve problems with clarity.
Optimize sales for growth.
Make confident decisions.
Avoid costly mistakes and save time.
I made the mistake of not hiring a coach during the first few years and looking back now, I know that could have saved me hundred of thousands of dollars and years of time. Whether you’re just starting out or scaling up, you don’t have to go it alone. Together, we’ll fast-track your success and help you build the life you’ve always envisioned.
Your dream is possible. Let’s make it happen.
Reach Your Dreams Faster.
Membership Options
Group Coaching
Weekly 60min Group Coaching and Live Q&A
Learn how to build the systems and processes needed to move the needle on your goals
Increase confidence in your decisions
Get unstuck, and unlock the next stage
Connect with other entrepreneurs and grow your network
Group Coaching Guarantee:
If you change your mind within 7 days and decide it’s not a fit for you & cancel, we’ll issue you a full refund.
Co-Founder for a Day
1 ) Private Sales Intensive:
Audit of your sales process. Review what’s broken. You’ll come out with actionable insights, tactics, and next steps on how to fix your sales process and start enrolling more customers.
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2) VIP Day (Full or Half):
1 on 1 Strategy Session with Heather in New York City area
Private: VIP Day
I’ll be your co-founder for the day.
Specific goals, outcome, and day to be customized based on your business needs
Come away from the day with your business super-charged and clarity on the path to your big vision and personal and professional goals
Entrepreneur Community
Entrepreneur Community & Resources
Resource Hub
Private Event Invites
Training Videos
Launching Jan 2025
Entrepreneur Testimonials
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"From minor tweaks to my branding and sales script to the big vision, Heather shows up and provides so much value."
Stephanie Lombardo
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"I came from a traditional background in law. She's helped me shift my mindset to think more like an entrepreneur."
Sandra Stanfield
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“She empowered me to create a completely new and better path to profitability."
Farah Budd
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"She's not just a coach; she's a strategic partner who helps you move forward with confidence."
Claudia Hung
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“Each time I hit a mental roadblock, she completly clears the path with her advice and expertise”
Deanna Fay
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![Sandra Stanfield Founder and CEO]()
"Heather's coaching has helped me see the blindspots and get laser focused on what really matters."
Sandra Stanfield
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"I highly recommend Heather to anyone looking to get unstuck. Her strategic insight and pragmatic guidance are invaluable."
Claudia Hung
What Entrepreneurs Are Saying About Heather:
Meet Your Coach
Heather Udo is an entrepreneur coach and the Founder and CEO of Shoppable, a SaaS, award-winning technology business. She built Shoppable from the ground up and into a multi-million dollar business operating for 13+ years. She’s networked her way to the biggest brands and licensed her technology to numerous Fortune 500 businesses including many on the Fortune 100 List. Her launch customer for Shoppable was The Wall Street Journal and she had launch partners such as Best Buy, Barnes & Noble, and Neiman Marcus on board.
She holds four U.S. Patents for the technology she invented for universal checkout technology.
Heather is also a speaker at global technology, innovation, and retail conferences. She has spoken on live TV, at conferences, and at corporations and colleges including on Fox Business and CheddarTV, Good Morning America, Harvard, Wharton Business Podcast, Affiliate Summit New York, Decoded Fashion Milan, Thompson Reuters, and Citibank, among many others. Shoppable® was a Webby Award Honoree for “Online Shopping,” a Webby Honoree for “Technical Achievement” and named one of the “100 Brilliant Companies” by Entrepreneur Magazine.
Prior to founding Shoppable®, Heather was on the founding team at Affinity Labs. She joined the company from inception and learned directly from the CEO, a serial entrepreneur. She calls it her hands-on MBA. While at Affinity Labs, Heather played a critical role in their sales efforts and led the company's sales and business development from the ground up to profitability. In January 2008, Affinity Labs was acquired by Monster Worldwide.
Heather received her undergraduate degree in Business Administration from the University of San Francisco and the London School of Economics.
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