Meet Heather

Heather Udo is an entrepreneur coach and the Founder and CEO of Shoppable, a SaaS, award-winning technology business. She built Shoppable from the ground up and into a successful, profitable business operating for 13+ years. She’s networked her way to the biggest brands in the world and licensed her technology to numerous Fortune 500 businesses including many on the Fortune 100 List. Her launch customer for Shoppable was The Wall Street Journal and she had launch partners such as Best Buy, Barnes & Noble, and Neiman Marcus on board.

She holds four U.S. Patents for the technology she invented for universal checkout technology.

Heather is also a speaker at global technology, innovation, and retail conferences. She has spoken on live TV, at conferences, and at corporations and colleges including on Fox Business and CheddarTV, Good Morning America, Harvard, Wharton Business Podcast, Affiliate Summit New York, Princeton, Decoded Fashion Milan, Thompson Reuters, and Citibank, among many others. Shoppable® was a Webby Award Honoree for “Online Shopping,” a Webby Honoree for “Technical Achievement” and named one of the “100 Brilliant Companies” by Entrepreneur Magazine.

Prior to founding Shoppable®, Heather was on the founding team at Affinity Labs. She joined the company from inception and learned directly from the CEO, a serial entrepreneur in Silicon Valley. She calls it her hands-on MBA. While there, Heather played a critical role in their sales efforts and led the company's sales and business development from the ground up to profitability. In January 2008, Affinity Labs was acquired by Monster Worldwide.  

Heather received her undergraduate degree in Business Administration from the University of San Francisco and the London School of Economics.